Our Work

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In October 2013, Vertu launched its second smartphone of the year – the Constellation. mediamark broadcast was commissioned to generate TV and online coverage in the key international markets of China, Russia and Italy. We produced pre-event B-roll illustrating the Constellation and distributed video content from other sources such as an advertising product film and a behind the scenes edit of the Constellation ad campaign. On launch night, mediamark filmed, edited and distributed a news B-roll and a shorter web edit for social media use. Overall, the campaign resulted in 16+ broadcast and online hits worldwide with an audience reach of 200+ million including high-value reports in China and Russia.