Our Work

  • 4512Views
  • /
  • 0 Comments
  • /
  • in Mediamark Videos
  • /
  • by mediamark
The BMW MINI Plant in Oxford celebrated 100 years of car-making in 2013. Of behalf of BMW UK, mediamark broadcast implemented a broadcast PR campaign to generate TV, radio and online coverage in the UK on the day of the anniversary. Broadcast quality B-roll, researched archive of car manufacturing at the plant, live stand-ups on the day from the assembly line, broadcasters’ own filming, a news B-roll distribution and a web edit all contributed to significant national coverage. In total, there were 19 broadcast and online hits, reaching a cumulative TV and online audience of 4 million.