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The BMW MINI Plant in Oxford celebrated 100 years of car-making in 2013. Of behalf of BMW UK, mediamark broadcast implemented a broadcast PR campaign to generate TV, radio and online coverage in the UK on the day of the anniversary.
Broadcast quality B-roll, researched archive of car manufacturing at the plant, live stand-ups on the day from the assembly line, broadcasters’ own filming, a news B-roll distribution and a web edit all contributed to significant national coverage. In total, there were 19 broadcast and online hits, reaching a cumulative TV and online audience of 4 million.