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In 2013, mediamark broadcast was hired by Vertu to provide international broadcast support for the launch of Ti, Vertu’s newest smartphone.
A combination of live business news interviews on the morning of launch day, international broadcast B-roll distribution, on-location and in-studio interviews and web video content resulted in fantastic results in Vertu’s key markets including Russia, France and Italy. Overall the campaign resulted in over 20 broadcast and online hits worldwide, reaching a cumulative TV and online audience of more than 230 million.