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SABMiller – launch of cassava beer in Africa

mediamark broadcast approached selected targets in Europe and Africa to generate TV coverage for the launch of SAB Miller’s cassava-based brew, Impala. The stations were also sent B-roll produced by mediamark broadcast illustrating the production process in Mozambique and interviews with SABMiller executives. Reports were broadcast on RTP Africa, CNBC Africa, Africa 24 reaching a total audience in excess of 200 million across Africa, Europe and US. The above clip is from RTP Africa.