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MINI WRC – Official Team Launch, MINI Plant Oxford, UK, April 2011

BMW AG Munich and MINI Motorsport commissioned mediamark broadcast to generate business and sports news TV coverage following the official presentation of the MINI WRC Team and car. Prior to the press conference at MINI Plant Oxford, we set up live satellite interviews for BMW Board Member Ian Robertson with global business channels, providing a platform to communicate MINI and BMW key messages. mediamark broadcast also produced news B-roll from the event and distributed to international broadcasters across Europe and the Middle East as well as facilitating the needs of TV crews and reporters attending. The international media relations campaign resulted in 30 editorial reports worldwide, a cumulative audience of over 12 million and an equivalent advertising value of £400,000.